"Rock and
roll is the sound of revenge, so make your enemies
interesting."
--Bono of U2
Hard Rock
Park and
Hard Rock
Cafes and Hotels around the World
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"Rock and
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Hard Rock
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Hard Rock launches memorabilia site In March 2008, Hard Rock announced the launch of their historic new memorabilia website allowing users to interactively view pieces from Hard Rock's 70,000-piece unparalleled memorabilia collection in extreme detail. Items featured in Hard Rock's collection range from John Lennon's handwritten lyrics to "Imagine" to the TV tuner knob that Bo Diddley re-purposed for his first hand-built guitar. http://memorabilia.hardrock.com
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Hard Rock Cafe to Open World's First Rock 'n' Roll Theme Park in Myrtle Beach (Press release-- April 2007)
Scheduled to open in Spring 2008, Hard Rock Park will celebrate the spirit of rock 'n' roll through a myriad of unprecedented rides and attractions, marking the single largest tourism investment in South Carolina's history. Hard Rock Park will be an approximately 140-acre theme park boasting more than 40 attractions for rockers of all ages, including roller coasters, shows, children's play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre, and ultra-modern sound system specifically developed for the project, creating a totally immersive full day experience. "We've been dreaming up Hard Rock Park for the last few years and we can't wait to start showing people what they can expect to experience." says Steven Goodwin, CEO of Hard Rock Park, "From the innovative technology to develop the rides and the entertainment experience to the truly priceless memorabilia we will have on display and special events we will host, visitors can expect a new standard of fun to rock fans of all ages." Music will set the tune in coasters including Maximum RPM!, a convertible car-coaster that races to 80s new age hits and Midnight Rider, a Southern Rock roller coaster that careens through a creepy abandoned lumber mill. Children's play areas abound, including Reggae River Falls, a whimsical Jamaican-themed water play area and Garage Jam! a foam ball play-station.
Take a break from the action as each area combines quiet respites with tribute areas, play elements and strolling paths. Guests can explore creative retail stores that are attractions unto themselves like Mainstreet Gas & Gifts, an old gas station converted to a surf shop where antique glass gas pumps becoming kid-powered whirlpools. All of the Park's offerings are blanketed in an ultra-modern sound system specifically developed for the project and numerous "discoveries" and Hard Rock memorabilia creating a totally immersive full day experience. Note: The flagship brand of Hard Rock has also been joined by iconic rock legends for the creation of one-of-a-kind attractions and features that will be unveiled in the coming weeks. Hard Rock Park will feature six distinct "rock environs" celebrating rock's culture, lifestyle, legends and irreverence: 1. All Access Entry Plaza: A cluster of "people friendly" piazzas that provide vibrant shopping venues and public spaces designed in a blend of mission and warehouse styles 2. Rock & Roll Heaven: An oasis of rock, explores the feelings and emotions "behind the music" - the influences, the legends and the vibrations that stir the soul 3. British Invasion: Celebrates rock 'n' roll English style. The look and feel of London creates a backdrop to explore rock's most influential artists and musical genres 4. Lost in the 70's: A large indoor mall where Britannia and America converge in the eclectic mix of Punk, Disco and Glam that dominated the 70's 5. Born in the USA: Salutes the birthplace and "melting pot" of rock: an American tapestry of exciting styles as diverse as the people that live from "sea to shining sea" 6. Cool Country: Expresses a distinctively American form of music and its incredible lasting popularity, particularly in the South!
"Led Zeppelin are the icons of hard-rock music," said Steven Goodwin, the new park's chief executive officer. "Parents and kids alike can relate to the band's music." These are a few memorabilia items which will ultimately find a permanent home within the Park for all to enjoy: The Beatles' beloved Magical Mystery Tour Bus, a wall from the iconic underground rock venue, CBGB's, a white studded cape owned and worn on stage by Elvis Presley. In July, 2006, a groundbreaking ceremony was held. To celebrate the occasion, South Carolina Governor Mark Sanford, park management and other gathered dignitaries scooped out ivory-toned Myrtle Beach sand at the site with customized multi-colored electric "guitar shovels" specially designed for the occasion to unveil a massive, 250-ton sand sculpture interpretation of Mount Rushmore at the site. In true Hard Rock fashion, instead of U.S. presidents, 'Mount Rockmore' as it was dubbed, featured the countenances of rock legends Elvis Presley, John Lennon, Bob Marley and Jimi Hendrix. The monument, was carved by artisans as a tribute to rock n' roll legends who have inspired, influenced and entertained generations of music lovers. At this ceremony, Oliver Munday, Vice President of Hard Rock International, then presented the park with its first item of memorabilia: the authentic Magical Mystery tour bus from the classic Beatles movie. The official opening of the Park's preview center was held on April 18, 2007. The preview center offers fans an interactive glimpse of rides and attractions that will make Hard Rock Park come to life like no other theme park. The Hard Rock Park Backstage Tour is also outfitted with various interactive displays as well as unique pieces of memorabilia that will be incorporated into the Park and will be open through the end of 2007 at no cost to visitors. For more information on Hard Rock Park or to purchase advance tickets ($46 general admission for everyone - "children of all ages"), please visit Hard Rock Park's Official website: Hard Rock Park-- Where Rock
Comes to Play-- About Hard Rock International: With 121 high-energy Hard Rock Cafes, 11 Hotels & Casinos and two stand-alone Casinos in more than 41 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com. (COMING SOON: Read Daytrippin's article on the restoration of the Magical Mystery Tour Bus and our visit to Hard Rock's Warehouse in Orlando, Florida) (COMING SOON: photos of Hard Rock's around the world) |
Get ready to "Let the Good
Times ROLL." Hard Rock Park, the world's first rock 'n' roll
theme park, has broken ground and is ready to make some
noise as the first new major attraction to be built in the
U.S. in nearly a decade. Slated to open in Myrtle Beach,
South Carolina.
There are restaurants galore
catering to everyone's taste such as Carnaby Street
Café, a 60s joint featuring gigantic lava lamps and
traditional British fare. Live entertainment and shows are
around every corner and the "crew" hasn't been forgotten
with the Roadies Stunt Show, a high-action comedy staring
heavy metal riggers performing astounding acrobatics and
pyrotechnics. A specially designed amphitheatre will
accommodate touring acts, concerts and special
events.
One attraction features a
Led Zeppelin "Stairway to Heaven" roller coaster. The
150-foot-high coaster will be one of more than 40 rock 'n'
roll rides at the Hard Rock theme park.